Latest insights and updates on our blog

June 30, 2025
The Importance of Video SEO and How to Perfectly Optimise Your YouTube Videos
Let's be clear: not incorporating video into your SEO strategy means missing a significant portion of the search market.

June 27,2025
A Hidden Section That Ranked on Page One: What the Market Is Learning About Google’s Passage Indexing in 2025
Someone in the field had just published what they considered a masterpiece — a massive, in-depth guide that tackled one of their industry's most complex topics. Everything was dialed in: long-tail keywords, internal links, fast load speed, even rich media.

June 21, 2025
The Evolution of Voice Search: How to Optimize for Smart Assistants
Someone in the content space had been doing things the “right” way for years. Every blog was built with care. Keywords placed precisely. Headers optimized. Meta tags crafted. Internal links are neat and strategic. On paper, the posts were perfect. But performance? But performance? Flat.