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Latest insights and updates on our blog
10/06/2025
What Google Really Wants in 2025 (Spoiler: Not More Keywords)
You can stop cramming your content with keywords now. Seriously. Because if you’re still stuffing the word “best vegan protein powder” into every third sentence hoping to rank, you’re not just behind. You’re in the wrong decade. Google in 2025 doesn’t want more keywords.
10/02/2025
Content Cannibalisation: How to Detect and Resolve It
You've done everything by the book. Researched keywords. Crafted excellent blogs. Expanded your service pages. Optimised your metadata.
09/29/2025
Improving Rankings Without Writing: The Power of Structure Over Content Volume
Let's be clear: You don't need to write more content to boost your rankings. Yes, you heard that correctly. We've been led to believe that SEO is all about content. Write more blogs. Publish more pages. Produce more "stuff."
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