Challenge:

Cobalt, a leading recruitment agency, faced challenges in converting high website traffic into qualified leads. Despite attracting substantial visitors, their website’s conversion rates were lower than expected. The company sought to improve user engagement, streamline data tracking, and enhance content effectiveness to better align with its business goals.

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Strategy & Execution:

1. Website Audit & Optimization:

● Comprehensive Audit: Conducted a detailed structural and content audit to identify SEO gaps, technical issues, and content alignment with user intent and engagement strategies.

● Developer Collaboration: Worked with developers to resolve any technical issues hindering site performance, ensuring a faster, more user-friendly experience.

2. Data Tracking and Analysis:

● Google Event Tracking: Implemented Google Event Tracking to gain deeper insights into user interactions and behavior, helping refine user experience strategies.

● Attribution Modeling: Developed an attribution model to track the customer journey more effectively, enabling better marketing and retargeting decisions.

3. Interactive Content and Retargeting:

● Engaging Video Content: Introduced 18 dynamic video animations to enhance content delivery and improve user engagement with Cobalt’s services.

● Retargeting Campaigns: Launched targeted retargeting ads across multiple platforms, reaching visitors who had previously interacted with the site, reinforcing messaging and driving higher conversion rates.

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Results:

● 83% Increase in Organic Traffic: The improvements led to a substantial increase in organic search traffic, reflecting improved SEO strategies and enhanced content visibility.

● Doubled Conversion Rates: The website’s enhanced user experience and strategic content led to a significant uptick in applications, doubling the conversion rate compared to the previous year.

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Conclusion:

By optimizing website performance, implementing advanced tracking tools, and creating engaging content, Cobalt successfully increased both organic traffic and conversion rates. This comprehensive strategy allowed them to better connect with potential candidates and clients, leading to greater business success.