You open Google Lens, snap a picture of a product, and within seconds, Google identifies it, shows where to buy it, and even links to video reviews.

Key Trends:

• 82% of internet traffic is now video-based.
• Google Lens searches have increased 65% year-over-year.
• TikTok, YouTube Shorts, and Instagram Reels are dominating search.

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Your Strategy Update:

• You start optimizing videos with transcripts, captions, and keyword-rich descriptions.
• You add structured data and alt text to images to enhance visual search.
• You create short-form videos that answer common user queries.

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The Result?

• Your videos start ranking on Google, and traffic from visual searches increases by 25%.

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