The Rise of Voice & Conversational Search
Voice queries prioritize natural, conversational language. Optimizing for this shift means focusing on question-based and long-tail keywords.
March 25, 2025
While testing a few queries on your phone, you notice something striking—voice search results are vastly different from text search.
What’s Changing?
- Over 50% of searches are now voice-based.
- Featured snippets dominate voice search rankings.
- People are using longer, more conversational queries.
Your Adjustment:
- You rewrite key content to answer common questions directly.
- You implement FAQ schema markup to boost visibility in voice search.
- You create short, structured answers that match spoken queries.
The Outcome?
- Your site now appears in voice search results, bringing in more mobile traffic and featured snippet placements.
.svg){kind=icon}
.svg)